J line nyx5/21/2023 ![]() ![]() Ko had more than 100 pairs herself and had paid upwards of $300 for most of them. She weighed her other obsessions and chose sunglasses. She'd signed a noncompete clause, meaning she couldn't work in cosmetics for at least five years. I got paid and said farewell to my baby."Īfter a brief retirement, complete with beachside margaritas, Ko decided to get back into the game. "I didn't know a single entrepreneur who stayed on and was happy. "I wasn't going to sell a company to work for somebody," she says. She was also only 41 years old and jobless, having decided not to remain at NYX. It was a $500 million deal - sales were on track to reach $120 million that year - and as the majority owner, Ko suddenly found herself richer than she'd ever imagined. It went up at auction in 2014, and L'Oréal, the world's largest beauty conglomerate, was the highest bidder. NYX ramped up its e-commerce operation to handle demand.īland's firm took a stake in 2010, setting in motion a plan to sell the company within five years. After Ulta came Target, perhaps the ultimate "get" for a beauty brand looking to go mainstream. NYX tested so well in 20 that by 2009, Ko had 6 feet of space in each store - unheard of, according to Michael Eckert, the consumer-products broker hired to help NYX break in. She set her sights on Ulta Beauty, then a mostly Midwestern chain of 200 or so outlets that's like a less-pricey Sephora. Ko knew that to build NYX into a mass market brand, beyond the cult world of connoisseurs and teen fanatics, she'd have to get her products into mainstream stores. NYX started sending freebies to social media stars. "We realized this is the future," she says. Once, Ko watched sales of a discontinued white eyeliner skyrocket based solely on its popularity with influential vloggers. It was the start of what is now a lucrative industry that's turned its best-known stars, such as Vietnamese-American YouTuber Michelle Phan, into multimillionaires. At the same time, nascent video platform YouTube had given rise to a growing cadre of beauty vloggers: young people conducting makeup tutorials, unpacking their purchases or reviewing cosmetics onscreen. The economic crash of 2008 forced shoppers who had happily spent hundreds on department store makeup to seek drugstore alternatives - or, fortunately for Ko, to discover NYX. A lot of them couldn't tell the difference between a lipstick and lip liner." "These other cosmetics guys, they were old men. Customers can also make the 8-10 minute walk to the 104th or 121st Street stations for subway service.She pushed her suppliers to create each product to her exacting specifications. Straphangers looking to navigate the closure can do so by taking the Q56 bus, which operates along Jamaica Avenue and mirrors the J/Z route in the Richmond Hill area.ĭuring the station’s closure, the MTA will offer “enhanced” Q56 service between 111th Street and 121st Street by way of an additional free transfer given to customers when transferring from the Q37/Q56 to the J line at 104th Street, 121st Street or Woodhaven Boulevard stations. However, by completely closing down the 111th Street station, the MTA is able to complete construction in only six months, as opposed to the year needed at the two other stations. Similar platform construction had been scheduled to provide one-direction service at the 104th Street and 121st Street subway station, also located in Richmond Hill. The MTA said it expects to complete the work in approximately six months. The J line, which spans from Jamaica to Manhattan’s Financial District, boasts the most outdoor stations in the MTA’s subway system.īecause of the level of deterioration and the type of equipment needed to perform the repairs, all J and Z trains will bypass 111th Street in both directions while the girders are replaced and the platforms are demolished and rebuilt. “We thank our customers for their patience while we make these critical repairs and replacements, which will provide a safe station environment for many more decades to come.” “Structural deterioration is worsened on lines that are outdoors and exposed to weather extremes daily,” said NYC Transit President Andy Byford. ![]() The structures have not been replaced since the station was built in 1917, according to the MTA. 14 because the above-ground station’s platform girders - steel structures that hold the platforms and canopy supports in place - must be replaced due to safety reasons. The 111th Street subway station in Richmond Hill will shutter beginning at 5 a.m.
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